An interview from the 2026 NAB Show in Las Vegas with Jim Bask of Broadfield Distributing. Broadfield Distributing, Inc. Is a value-added distributor and their goal is to make it simpler, faster, and more profitable for dealers to get the video technology products and solutions your customers need. Video is not one of many categories for them — it is their entire business.

Broadfield Distributing invests a lot of effort into vendor partnerships and communications, so they get early visibility into product roadmaps and industry shifts - often months before products hit the market. This allows them to help dealers plan inventory, marketing, and sales strategy before competitors react. Broadfield understands the convergence of Pro Video and Pro AV into BroadcastAV, and are leading the way in providing complete Glass to Glass solutions.

Broadfield Distributing’s experience and expertise are trusted by dealers and vendors across the industry. Their CPQrew sales engineering team helps design real-world workflows — not just product lists. You can leverage their expertise, experience, and certifications to help you solve your customers' complex workflow problems. When you buy from Broadfield, you get to leverage their product expertise. This makes you a better supplier to your customers and helps you sell more products and grow your business.

For more information please visit: www.Broadfield.com

View Profile