Every year around this time, I find myself asking the same question: What’s going to happen at NAB this year? So I reach out to friends and industry colleagues and ask a few tough questions: What’s your favorite part of NAB? What keeps you coming back year after year?

The answers vary. Some say it’s the newest technologies and product upgrades. Others point to the opportunity to hear from brilliant industry leaders. And for many, it’s all about reconnecting with longtime friends or making new, exciting connections.

The truth? Every one of these answers is right. Every year at NAB feels like a brand-new experience.

Somewhere along the way, I was reminded: you can always sleep after the show. And that’s exactly why—after more than (yikes) 25 years, countless worn-out sneakers, and far too many late dinners—I keep coming back.

Looking Ahead: What Will Define NAB Show 2026

Looking back at past shows is always a great trip down production technology memory lane—after all, who has worked across as many formats as this industry? But what can we expect this year?

It goes without saying that the continued evolution of artificial intelligence (AI) will dominate conversations across the show floor. From content generation to production workflows, editing, audio, and distribution, AI is no longer emerging—it’s actively shaping how we work.

Companies of all sizes will continue refining AI strategies that best support their workflows, making this one of the most important areas to watch in 2026.

How to Navigate NAB Like a Pro

With an estimated 1,100 to 1,300 exhibitors, it’s easy to feel overwhelmed. So where do you even begin?

Start strategically:

• Identify what you most want to see
• Map out where those booths are located
• Prioritize your must-visit exhibitors early

You can get a head start by exploring NABHUB and ProductionHUB before arriving. And if you’re attending, be sure to stop by Booth C8335 in Central Hall—your feet will thank you later.

For seasoned attendees, the NAB Show Planner is an essential tool. There’s simply too much to see without a plan.

Key Themes and Trends at NAB Show 2026

Based on early insights and industry buzz, here are some of the biggest themes shaping this year’s event:

• Artificial Intelligence & Cloud Workflows
  AI-driven content creation, automation, and cloud-native production pipelines
• Expanded Sports Summit
  A four-day program focused on fan engagement, sports betting, and athlete-driven media
• The Creator Economy
  Dedicated spaces and tools for creators and emerging platforms
• Broadcast Tech & IP Transition
  Increased focus on IP-based production, 100-gig workflows, and infrastructure evolution
• Exhibits & Networking
  Over 1,000 exhibitors showcasing cameras, streaming tech, and production tools—plus startup and AI-focused pavilions

Must-See Exhibitors at NAB 2026

Of course, no NAB preview is complete without a look at what’s hitting the show floor.

While many companies keep product announcements under wraps until the event (Vegas style), here are a few booths worth adding to your list:

Atomos (Booth C4731)

Showcasing the Ninja RAW, a 5-inch HDR monitor-recorder designed for filmmakers and broadcasters. With a 1500-nit touchscreen and ProRes RAW recording, it delivers high-quality acquisition and flexible workflows.

Solid State Logic (Booth C6907)

Highlighting its virtualized System T platform, including cloud-based audio processing, expanded DSP capabilities, and new software updates for scalable broadcast workflows.

FUJIFILM

Introducing three new 4K broadcast zoom lenses, including the UA16x4, UA30x7.3, and UA94x8.7, built for sports, live events, and studio production.

LiveU (Booth N1740)

Presenting its expanded IP-video ecosystem, including the LU900Q, LiveU Nexus, and AI-powered workflow tools designed for resilient, real-time production.

PTZOptics (Booth N1902)

Demonstrating intelligent video solutions with its Move 4K cameras and Horizon control platform for automation and remote production.

MRMC (Booth C5220)

Celebrating 60 years of innovation with robotics, including the Roaming Pedestal System, LiveTrack AI, and the new Kronos Curved Rail System.

Final Tips for NAB Show Success

Before you hit the show floor, a few tried-and-true tips:

• Wear your most comfortable shoes
• Stay hydrated
• Take breaks when you can
• Ask questions and take notes (and photos)
• Most importantly—enjoy it

See You in Vegas

NAB Show isn’t just about technology, it’s about the people, the energy, and the ideas that shape the future of production. See you on the show floor!